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7 Successful Bloggers Who Blog Without A Niche (yes, it’s possible!)

Can you blog without a niche?

For me, this has always been my biggest blogging related question.

I’ve heard both ends of the argument. Some people are absolutely all about the niche, while others say it’s unnecessary.

I’ve even wrote posts myself about being pro-niche, and then articles about blogging without a niche.

And guess what?

I’ve finally made the (fairly obvious) conclusion that both these perspectives are right.

You can absolutely blog successfully with a niche.

BUT you can also blog just as successfully WITHOUT a niche.

It really just depends on what kind of blog you want to have, and how much time you can give to your growth.

If you’re short on time and want to be the go-to resource for a certain topic, blog with a niche.

If you have the time to experiment with your content, and you enjoy writing about multiple topics, that’s also totally a-ok.

As long as you’re consistent and intentional with your blog and your time, chances are, you’ll find success with both avenues.

If you’re still not convinced that blogging without a niche is possible for you, I want to introduce you to 7 successful bloggers who blog WITHOUT a niche.

If they can, why not you?

And, if you really want to skyrocket your success with blogging without a niche, be sure to stick around to the end of the post where I’m going to share the “secret” to blogging successfully without a niche (or, at least my “secret”).

If you’re resisting defining a niche for yourself, I think this tip will really help you out (I wish someone would have said it to me last year when I was struggling so much with this question).

Also, feel free to skip to the end of the post, if you just want the tip that you can take action on! 🙂

UPDATE: I wrote a super detailed post on how to start a blog without a niche, so be sure to check that out as well! (post will open in a new window, so you can still finish this post before reading Part 2)

Please note: This post may contain affiliate links, which means I make a small commission if you choose to make a purchase through one of my links at no extra cost to you. 

Top bloggers who blog without a niche

1) Helene In Between

blog without a niche

Image via @heleneinbetween

Probably the best example of a blogger who blogs without a niche, Helene In Between is the first place I recommend going if you want some inspiration on how to blog without a niche.

In fact, Helene has stated multiples times in her posts how much she believes in bloggers’ abilities to blog successfully without a niche.

She has posts on her blog that relate to travel (probably her largest area of focus), but she also posts on blogging, Instagram, and she even has some personal blog posts that just discuss her feelings, thoughts, and beliefs (I LOVE that she does this, because there are so many bloggers out there that tell you not to do this).

Don’t let someone tell you that you need a niche to blog. Helene in Between is proof that you don’t.

2) Cupcakes and Cashmere

blog without a niche

Image via @emilyschuman

Cupcakes and Cashmere has grown a lot since I first started following Emily Schuman, but even when the blog was predominately a style blog, you would still find posts that dealt with entertaining, beauty, food, and home decor.

Remember: style is something that can be applied to multiple areas of life. For example, on Cupcakes and Cashmere, the fashion posts are always super feminine and classy, which you’ll often also see reflected in the home decor style, for example.

If you want to be a lifestyle blogger with a primary focus on style, let people fall in love with your general style. That way, you can then apply that same style aesthetic to multiple topics.

Cupcakes and Cashmere proves that this can work.

3) The Skinny Confidential

blog without a niche

Image via @theskinnyconfidential

If you’re a blogger and you’re not obsessed with Lauryn Evarts of The Skinny Confidential, then it’s time to get on board, because she’s the ultimate example of how you can create a brand for yourself to help you blog without a niche.

Lauryn talks about everything from life hacks, to beauty, to health and wellness, and she even dives into more taboo topics like boob jobs and sex.

It is important to note that I have heard Lauryn talk about how she started with a niche to help hone in on her audience, which just proves that there are multiple paths to blogging without a niche. You can start specific and then go broad, but there are also examples on this list of ladies who have started broad and stayed broad.

Don’t fall into the trap of thinking there is one set way to blog. There are always multiple avenues to success. It’s all about finding the one that works best for you.

4) The Everygirl

I know The Everygirl isn’t a personal blog, but I wanted to include it in this post because it’s probably the resource that I use the most to help inspire me when it comes to blogging without a niche.

I mean, just take a look at the posts on the homepage. There’s everything from personal essays, to beauty posts, to shopping guides, and really, everything in between.

I know we all don’t have large teams of content creators like at The Everygirl, but this platform’s ability to serve content to so many different people proves that there’s demand for content platforms that address a wide variety of topics.

5) Coming Up Roses

no niche blog

Image via @ericaligenza

Erica of Coming Up Roses is a blogger I came across recently, and I love that she’s one of those bloggers who’s still relatively new to the scene and she’s killing it. (by “new” I mean she hasn’t been blogging for 10+ years)

It drives me crazy when a list like this only includes bloggers who have been blogging for 5+ years. We want to know that bloggers today can be successful without a niche, right?

Coming Up Roses is proof that it can! You’ll find posts on fashion, beauty, travel, blogging, life updates, reading lists, packing tips, motherhood, productivity, and just general things that Erica is loving.

If you’re looking for inspiration from a blogger who truly does it all, make sure you check out Coming Up Roses.

6) The Confused Millennial

blog with no niche

If you haven’t discovered The Confused Millennial yet, now is the time to check it out.

While the audience of this blog is very defined (i.e. millennials), the topics that are covered are vast.

Rachel chats about saving money, blogging, DIY projects, pregnancy, meditation, product reviews, and again, just general things she’s enjoying. Again, the topics are broad, but they all apply to millennials.

She proves that you don’t have to pick just one topic in order to have a successful blog. You have to be passionate about what you’re talking about, and you’re off to a good start.

7) The Millennial Miss

blog without a niche

Image via The Millennial Miss

Once again, Chelsea of The Millennial Miss may have a defined audience, but she still chats about multiple topics.

One day you’ll come across general lifestyle advice on her blog, while in the next post, she’ll focus on making the perfect salad.

Yes, you really can be that broad with your topic selection. As long as you’re providing value in both style of posts, you’re setting the right foundation for your blog.

Important things to keep in mind about these bloggers who blog without a niche

There are about a billion things I could say about why/how these bloggers are having success blogging without a niche. It goes without saying they’ve all had to work hard to get their blogs to where they are, but there are two main points I want to address:

1) These bloggers might not have a niche, but they do have an audience in mind.

It’s not as if they’re writing for millennial women in one post, and then in the next post writing for the 40 year old man looking for home renovation tips.

They know who they’re talking to, and even though there are multiple topics discussed, they’re all relevant to a certain type of person who likely has similar interests.

This seems pretty obvious, but if you’re considering blogging without a niche, you’re going to want to keep this in mind when deciding on what topics to write about.

2) Some of these bloggers did start off with a more defined audience, and then only started to blog without a niche once they had built up an audience of loyal readers.

I can’t gloss over this without feeling like I’m misleading you.

Having said that, though, as I mentioned previously, while some of these bloggers started off more specific with their topics, there are also a handful of them who have always blogged without a niche and have had success with it (i.e. Helene in Between is an excellent example). Remember: there are so many possible paths to growing a successful blog.

If you want to blog without a niche, in my opinion, there are two primary ways to go about it.

Let me share:

How to successfully blog without a niche

1) Make people fall in love with you/your brand (THE INFLUENCER ROUTE)

This is the route that all the bloggers above have chosen.

This route takes more time to build up your loyal audience, but if you dream of landing sponsored posts and building an Instagram following, you’ll likely have success with the influencer route.

In other words, you have to put yourself out there, and be the star of your content. You’re growing an audience of people who trust you and your opinions. 

I’m not going to specifically go over how to make this route work since this isn’t a route I’ve chosen for myself, but the key takeaway here is that you need to build a brand and a following of loyal fans who love something that you offer (i.e. inspirational content, product recommendations, relatable stories, actionable tips, etc.)

However, if you’re someone, like myself, who doesn’t necessarily like being the centre of attention, there’s another way you can build a successful blog without a niche.

2) Create valuable content that people are searching for (THE INTERNET MARKETING ROUTE)

This route tends to get a bad reputation, and I didn’t include examples of people who have built blogs with this method, because a lot of the bloggers who have monetized this way aren’t as well known since they’re not typically “influencers.” (for an example, though, Carly of Mommy On Purpose is a good example of a successful blogger who blogs without a niche, but who also isn’t an influencer)

With this route to blogging without a niche, you’re relying less on your ability to get people to fall in love with you and your brand, and you’re more so creating content that you know people are looking for and monetizing off of that. 

In other words, this method is less about sponsored posts, and it’s more likely that you’re monetizing off of things like ads and affiliate marketing.

In addition, this method is likely much more traffic based, meaning if you want to build your “no niche” blog without an “influencer” component, you need to have a traffic strategy in place. 

Personally, for me, this is where my “secret” to building a “no niche blog” comes in.

The secret to building a “no-niche blog”

This really isn’t too much of a “secret”, but if you’re wanting to grow a blog that doesn’t have a niche, but don’t necessarily want to become an “influencer,” Pinterest is where you should spend your time.

Rather than spending hours scrolling through Instagram trying to get followers, use that time mastering Pinterest so you can get traffic

In particular, write content that specifically does well on Pinterest.

Pinterest has so many interesting topics and subjects that people are searching for. From makeup tips, to food posts, to productivity hacks, Pinterest has made building a blog without a niche easier than ever, because you can target so many people without necessarily having to build a relationship with those people.

I know it can be scary to hear someone say to write “one-off” content that doesn’t build a relationship with a reader, but I strongly believe if you want to be a successful blogger without a niche, and you don’t necessarily want to be a influencer, focusing on bringing in traffic through content is the way to do this.

Where can you learn more about Pinterest?

In my nearly two years of blogging, I’ve been very particular with where I spend my money.

I am definitely a budget blogger who likes to learn things on her own.

However, once I realized how valuable Pinterest could be to me and my traffic, I knew I had to invest in a resource that could go beyond the basics of Pinterest. 

I decided to try out Making Pinterest Possible by Ana of The She Approach, and absolutely LOVED it! (and this is coming from someone who typically finds most ebooks/courses to be super basic and non-essential).

It’s only $35, and my Pinterest traffic picked up almost immediately once I started implementing Ana’s tips. In fact, here’a a little graph of my traffic between November 2018 and the end of January 2019. You’ll notice my traffic increased by 200% compaered to the previous three months!

pinterest for blog traffic

I don’t want to make this post a sales post, because I know how frustrating it can be to be bombarded with everyone telling you that you need a certain course or ebook to be successful with blogging.

You DON’T.

You absolutely can figure everything out on your own, because let’s be real, it’s not as if blogging is rocket science.

Having said that, if Pinterest is stumping you (like it was for me), and you want to grow your blog traffic, I really think Making Pinterest Possible is one of the best Pinterest resources out there (not to mention you won’t need to spend an arm and a leg to give it a try).

Learn more about Making Pinterest Possible here.

And feel free to check out these two previous posts that I’ve written to help you with your Pinterest traffic:

How I Reached 1.2 Million Pinterest Viewers in 3 Months

How Pinterest Increased My Blog Traffic By 200% 

This post is getting a bit lengthy, so I’ll think it cut it here.

I’m just very passionate about this topic because I know I’ve fallen into that trap of thinking there’s only one way to blog, and I don’t want you to fall into that trap too.

Blog with a niche, or blog without a niche. Both are totally possible for success!

UPDATE: As mentioned, I have an in-depth post all about how to start a blog without a niche, so be sure to check that out if this topic interests you 🙂

Let me know in the comments below: do you thinking blogging without a niche is possible? Have you ever fallen into the trap of thinking there’s only way to blog in order to have success?

And, if you found these tips helpful and would like to chat further about blogging and business, I’d love to have you as part of my newsletter. I only send emails once a week, max 🙂 (I get so bothered by emails from bloggers that don’t provide any value, so if you’d like a sample of the kinds of emails I send without having to subscribe, check out one of my emails here. There’s a good Pinterest hack in there even if you decide not to subscribe)

[mailmunch-form id=”522334″]

If you found this post helpful, feel free to share this image below with your Pinterest followers. It’s always appreciated! You all rock 🙂

blogging without a niche


  1. Thanks so much! Ive been planning to blog for quite a while but can’t decide on a specific niche. I have a plethora of interests and ideas but aren’t comfortable with being narrowly focused.
    This post opens the idea of exploring a variety of discussio s. LOVE IT!!! Thanks.

    • That’s awesome, Barbara! 🙂 Yeah, honestly, I would just start. You’re going to figure out what posts perform well and which ones don’t. You can narrow from there. I wasted SO much time trying to narrow my blog when I could have just been writing and growing my blog. Good luck! 🙂

    • For sure possible! You just have to make sure you’re writing about topics that people are looking for 🙂

  2. Thanks so much for your post. This really resonates with me. I have a new blog, and there’s a lot to learn. Sooo much to learn. It’s nice to have affirmation that one size does NOT fit all when it comes to being successful. I know it’s going to take a lot of time and effort to build my blog to what I want it to be, and it’s encouraging to hear about others who forge their own path. ❤️

    • I TOTALLY agree, Kit. It’s so easy to listen to experts and think there’s only way to do something, but really, with blogging, there are SO many paths, and I really don’t think any one is better than the other. It’s just about picking the best one for you 🙂 Good luck!

  3. Hi Andrea,
    It’s a great joy to be here today.
    I could very well relate to this post as I am a blogger without a niche.
    For that matter, let me put it this way: As I started my blogging journey without even having a blog!
    Yes, I was a comment author before having a blog of my own. That is to say I comment on all most all niches. Some of my experience in this regard I shared in my main blog
    That may be one of the reasons why when I started a blog of my own it becomes a non niche blog. 🙂
    Can we say without a niche Blogger? Or can we put it as a multiniche blog or Blogger.
    All these years I went through different posts by pro Bloggers they all insists that you must have a niche first to blog. But this posts and these successful women Bloggers burst that myth.
    Thanks Andrea for this in-depth post on bloggers blogging without a niche.
    Very interesting post, will make mention of this post in one of my upcoming posts.
    I found this today on my Pinterest Ariel’s Sharing and saved it on my several boards.
    Keep sharing.
    ~ Philip

  4. Oh My Gosh!!! What an answer to prayers. I’ve been blogging for 1 year and haven’t found a lane/niche, like 10, so I have NEVER read a post that says go for it anyway! I have tried the influencer route – low follows = no gigs. Wearing me out. I hate ads on blogs, but may just have to bite the bullet and dive in! Thank you for this article. ❤️

  5. Um, can we be blogging best friends?! Thank you SO MUCH. I just launched my blog and my biggest source of stress/anxiety was all the information about choosing one niche. I’ve listened to so many podcasts that say success CANNOT happen without a niche, and it’s made me want to give up before I even get going. Then I remember that my own favorite blogs/writers are not niche-focused.

    I will for sure be following along with your blog! ♥️

  6. This is what I was looking for. I am always confused regarding what niche to choose for blogging, but in vain. I planned blogging without niche, but read somewhere Google does not rank those type of websites. This confused me whether to start a blog or not with multiple niche ideas. Well I think the best way to find this out is to do it. If you have any personal experience please share with elaborative consent.

    Thanks again for this useful article.

  7. Do you have any type of tips for composing posts? That’s where I always struggle and I simply wind up gazing
    empty display for very long time.

    • Hey Gabriel! I’m actually coming up with post ideas as we speak. I always try to think of topics in terms of things I search for myself. So, for example, I’ve been trying to wash my hair less frequently and have been looking for tips on how to do that. I’ve now been washing my hair about once a week, so I wrote a whole post on “how to wash your hair once a week.” I also try to think of what kind of content will perform well on Pinterest since I use Pinterest for promotion a lot. I mean, it depends on what kinds of topics you want to write about, but sometimes I’ll just go on Pinterest and see what the top beauty posts are, for example. Lastly, I’ll go on my favorite websites and see what they’re writing about. That usually gives me some inspiration! Hope that helps 🙂

  8. I love your article. It’s very helpful for me who’s starting a blog and has so much ideas on what to write but can decide how to target a specific niche. We are certain that our niche is travel but this is too broad and we are still on the process of being specific and growing our audience too.

    • Hi Katie! I’m glad this article was helpful for you. I know for me niches are so hard, but I think a lot of people overcompliate it. Keep writing and you’ll probably naturally fall into a niche 🙂

  9. This read was a real breath of fresh air. Whether it be a hot-to website for beginner bloggers or a podcast or even conversation.. The phrase “niche-down” had become dreadful to me. Thanks for this post and reminding me that there’s no one way to do things. There are many avenues to the same destination.

    I like to share my views with other people from all over the world.So,i started to blog.But a lot of people out there says “you can’t blog without a niche”(it sounds like you have to talk with only one topic always,lol)
    Your post helped me!❤

  11. Hi, I have just started researching blogging and your article has really helped. It was useful to think about niche vs non-niche but also to consider ways to earn from blogging as I am not a natural ‘influencer’!
    Thanks so much for your wise words and insight.

  12. Hey Andrea,
    This is quite refreshing. This is the first time I hear that it’s OK to blog without a niche. I used to do so a few years ago, until I read a few blog posts recommending to stick to one niche – and these came from the likes of Darren Row and Neil Patel. So, I concentrated on one topic, but you know what? Now, it’s like a chore to write a post. With multiple topics, it used to fuel my passion!
    But, how would this do to your organic search & SEO? I thought having multiple topics would “confuse” the search engines…Your thoughts on this would be appreciated!

    • I actually get about 60% of my traffic from SEO. It took a while, but the search engines started rewarding me after about a year. Perhaps I should write a more in-depth post about this

  13. Love this! I enjoy blogging for the sake of blogging. It’s only been a few months, and aside from “progressive discussions” I can’t really say I have a niche, but I love it so much! Your post makes me happy that not everyone is just into this for the money or fame!

  14. I just started a lifestyle blog that also doesn’t have a specific niche, but speaks to fellow ambitious yuppies with beauty and brains.

    This article about non-niche blogs is inspiring for me. I hope I keep at it and never give up writing content. Cheers to fellow bloggers out there! More power to you all. 🙂

  15. I’m so grateful to have come across this article! I started a blog over a year ago and have struggled with what exactly my niche is. My blog is a food and craft blog that does not touch on a specific diet or craft. Almost every blogger out there that gives advice says to have a specific niche. I am a professional chef that does not specialize in any specific cuisine. I love to try new things so it has been very hard for me to be soooo specific. This post has given me some good tips and some hope! Thank you very much for taking the time to research and write on this subject!

  16. Thank you for this!! I am a blogger who… ahem… has a lot of thoughts. I don’t like being trapped into one topic or one way of doing things, so it’s nice to know it’s possible to find success without a niche. I go where my creativity takes me, and honestly, if I were tied down to writing about only one thing, I likely wouldn’t stick with it for long!

  17. Thank you for this! I included a link to this article in my blog. I’m new to this whole blogging and pinning and creating thing so I am grateful to know that there are other creators out there just like me!

  18. Finally! I think having a niche is overrated. I have a gifting blog that’s all about gift ideas with green living articles mixed in because I love both! And when I first started I made two different domains for each one because I thought (from other bloggers) that it was a blogging “sin” to join the two, but you know what? Eventually I got tired of maintaining two blogs and I ditched one and combined them. And it makes absolutely no difference on Pinterest because people only care about going to the source. No one cares that you have so many different topics on your profile. Thank u for writing this and yes, don’t let other bloggers tell you to stick to a niche because it’s not true.

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